Thursday, February 21, 2013

Hot 100: Billboard and Nielsen Add YouTube


The viral sensation soars in at No. 1, aided by the addition of YouTube streaming data to the chart's methodology


The Billboard Hot 100 undergoes a major shakeup this week, as YouTube streaming data joins the chart's methodology. Fittingly, "Harlem Shake," the viral smash from Brooklyn producer Baauer, roars onto the ranking at No. 1.
As announced today, Billboard and Nielsen have revealed that U.S. YouTube video streaming data has been added to multiple platforms, which includes an update to the formula for the five-decade-old Hot 100. YouTube streaming data is now factored into the chart, enhancing a recipe that includes digital download track sales (and physical singles sales), as tracked by Nielsen SoundScan, as well as terrestrial radio airplay, on-demand audio streaming, and online radio streaming, as tracked by Nielsen BDS.
The song came out June '02 but went viral Feb 03 due to a 30sec video of a dance. Now theres over 4000 versions.  - Six Lowa